A start-up equity firm was interested in developing a unique name, identity and stationery that would set them apart in a competitive industry.


After interviewing them, Bamboo River® started by presenting a variety of names. Once the name was selected, a variety of identity logo ideas were presented incorporating water elements and an increase in effectiveness. The waves design was chosen and the design was integrated into an embossed printing that allows the line to go up on both sides.


The unique identity and stationery system stands out and allows Coral Equity to stand out. The embossed image creates a multi-sensory experience that is unforgettable.