Traditional signage that is known because of its simplicity and consistency.

Traditional signage that is known because of its simplicity and consistency.

Challenge

In 1998, The City of Lake Oswego approached ID Graphics (AKA Bamboo River®) to create branding and signage that would allow residents and visitors to know when they were in the Lake Oswego city limits.

Solution

With Kirsten’s sign design background and Fer’s background in bronze and custom fabrication, the ID Graphics team developed sign designs that incorporated strong materials and a innovative approach. Our vision was that the logo could create a relief design floating on the redwood sign that was supported by stacked bricks. This combination of materials and layout would establish a strong presence, provide reassurance, and build the city’s stability.  The locations of the signs were selected at major intersections and provided directions that would be visible to cars, define parks and public spaces, and create a solid presence.

Results

The City of Lake Oswego signage has become landmarks and led other cities throughout Oregon to create a city branding as well.