A label design or packaging design is essential for a consumer product to stand out.
We do believe that it is a businesses’ social responsibility to choose packaging designs and covers that best represent the product and information inside.
When consumers go to the store they either look for a particular brand by its colors, packaging style and label; or they look for an image that catches their attention. It is also essential to be consistent with packaging over time. We can help your company decide if rebranding is necessary or how to best approach a design change in your packaging.
The label design and packaging signifies the quality inside and when the consumer has a good experience with the product, the experience has a higher retention rate. We work with clients that make quality products, want to stand out on the shelf, and are interested in leaving a lasting impression in the consumers’ mind.
We also offer prototyping services with our 3D Printer allowing an unmatched opportunity to create a test product prior to producing the final piece.
Case study: Brooklyn Hardware had been sending out sample kits in plastic baggies. By the time the customers received the product the bags were torn and the information that was shipped with it was torn up and unreadable.
Solution: We suggested creating a self-mailer box that would nicely display the products and include a brochure with specifications the distributors could share with their customers.
Results: The box became a seller not just for the products, but also for their distributors as well. The distributors now had an inventive and easy way to communicate the product to their customers. Sales went up!
Case study: Stewart, Sokol & Gray, a construction law firm hired us to order mugs for their casino party. Upon research we discovered that the mugs they wanted to order and give to customers would cost about $10 each. .
Solution: We suggested investing their budget differently: instead of getting a standard mug that customers may or may not appreciate, we designed a custom deck of playing cards that could be used at the Casino night and then handed out to customers as a token of thanks.
Results: The cards were a huge success! They were memorable and allowed their firm to stand out as doing things differently, while keeping the fun in a serious business.